The Relationship Between Fanaticism and Consumptive Behavior in the West Sumatra Regional JKT48 Fan Community (PDG48)
DOI:
https://doi.org/10.62260/causalita.v2i2.306Keywords:
Fanaticism, Consumptive Behavior, JKT48 FansAbstract
The emergence of JKT48 has attracted interest and support from various groups, especially fans of Japanese music and culture in IndonesiaFans show loyalty by buying goods or products related to their idols. If the purchase is made continuously, it can be categorized as waste, where waste is one aspect of consumptive behavior. This study aims to determine the relationship between fanaticism and consumptive behavior in the West Sumatra Regional JKT48 Fan Community (PDG48). The study used a quantitative approach with correlational research. The population measured in this study were members of the PDG48 community. The research sample was taken using purposive sampling technique, where members of the population must meet the criteria in order to be sampled. population must meet the criteria in order to become a research sample. Community members who participated in this study totaled 100 people. The instruments used in this study are the fanaticism scale and the consumptive behavior scale, which are arranged with the Likert model. Consumptive behavior scale, which is arranged with the Likert model. The data obtained were analyzed using Product-moment Correlation analysis. The results of the analysis show that the coefficient r in this study is 0.556, so the criteria for the relationship between fanaticism and consumptive behavior variables have a fairly strong relationship. The coefficient of determination (R2) in this study is 0.309, which means that the Fanaticism variable can contribute to the Consumptive Behavior variable by 30.9%.
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