Entrepreneurial Opportunity Description in Young Entrepreneurs (Phenomenological Study on Owner Sanjai Dul)
DOI:
https://doi.org/10.62260/causalita.v2i4.412Keywords:
Entrepreneurial opportunity, young entrepreneurs, owner Sanjai DulAbstract
Becoming an entrepreneur has various goals, one of which is by utilizing existing business opportunities. Developing a business through opportunities encountered and turning it into a business can be found through life experiences. This study aims to describe entrepreneurial opportunities in young entrepreneurs, the owner of Sanjai Dul. This study uses a qualitative research method with a phenomenological approach. Data analysis of this study uses the Miles and Huberman data analysis technique. Data collection was carried out through in-depth interviews with the owner of Sanjai Dul. The results of this study found twelve concepts of entrepreneurial opportunities consisting of three categories. The first category of sources of entrepreneurial opportunity behavior consists of the concepts of experience, hard work, relationships and hobbies. The second category of the application of entrepreneurial opportunity behavior consists of the concept of reducing risk, innovating, marketing skills, the ability to analyze opportunities, and the ability to differentiate. The third category of the discovery of entrepreneurial opportunities for businesses undertaken includes the concept of business background, entrepreneurial principles and entrepreneurial challenges.
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